EBIT (Enjoy Being in Transition) has released “YELLOW TRIP ROAD [E022],” a revolutionary XR retail experience powered by the pioneers of the metaverse, AnamXR, and in partnership with virtual fashion NFT marketspace THE DEMATERIALISED, as part of its ongoing efforts to raise mental health awareness.

Virtual couture, special music, and gaming engine technology unite as NFTs to raise awareness for mental health issues in the metaverse in this wide display. YELLOW TRIP ROAD [E022] is a sensory metaphor for living with mental health problems.

Dominic Laurelli and Soo Joo Park of EBIT oversaw the creative direction for this one-of-a-kind and multi-sensory experience. Sound curation in the form of Bass Therapy by EBIT music mix [E007c] by legendary musician Johnny Jewel of the Italians Do It Better record label, as art of the EBIT Mix Trilogy [E007] courtesy of fashion’s top sound designer Michel Gaubert. The gaming environment was also created by AnamXR’s patented technology, and the Unreal Engine allows EBIT’s aim of provoking mental health discourse via art, fashion, and music to continue.

Bumper Jumpers [E016], featured in YELLOW TRIP ROAD [E022], is EBITTM's first virtual fashion release. The sweatshirts, which are limited to 300 copies, are a sign of safety in an ever-changing world. Each edition comprises a 3D Bumper Jumper (GLB), a game engine optimized 3D Bumper Jumper (FBX), a unique 2D piece of digital art from the YELLOW TRIP ROAD, and an AR experience, and is available as NFTs through "DRIP10" on THE DEMATERIALISED platform on the Lukso blockchain, through Snapchat or USDZ. Metaverse

Dominic Laurelli, Matthew Mounsey-Wood, and OTS SrL are responsible for the design of the EBITTM Bumper Jumper [E016]. All physical representations are created in Italy and distributed through local dealers on the streets.YELLOW TRIP ROAD [E022] by EBITTM (Enjoy Being in TransitionTM) is currently available on yellowtriproad.com till December 15, 12 p.m. EDT. The American Foundation for Suicide Prevention will get 10% of all sales produced by the EBITTM Bumper Jumper [E016] NFTs.