The founder and creative director of the luxurious brand Off-white launched a collaboration with brand Braun, with a limited edition pair of alarm clocks. This marks as the second time Braun and Off-white collaborated; with their longstanding reputation, their designs maintain the most sensible product that continues to maintain Off-White's Vision in blurring the lines between disciplines, acknowledging individual products to seamlessly sustain signature elements from both partners.

Inspired from the iconic AB1 by Dieter Rams and Dietrich Lubs back in 1980's, this 57mm square compact alarm clock brings a classic retro vibe that comes in muted light blue and another in vibrant orange it both stands out in an indoor setting, according to Abloh. Finally available at USD 70.00 via Off-White online and selected Off-White boutiques.

Item Description: battery-powered Off-White c/o Braun edition alarm clocks, feature a matte finish case and dial, a quiet quartz movement with crescendo-sound alarm.