Vienna's most famous museums are now using OnlyFans to post nude art after receiving warnings from Facebook, Instagram, and TikTok.
The Vienna Tourism Board revealed it had joined the adult-only subscription platform on Monday after participating museums were threatened with removal from social platforms for posting "sexually explicit" content.
Nudes by Egon Schiele and Gustav Klimt are among the works that will be seen exclusively through OnlyFans, the iconic art museum said.
The Belvedere and the Leopold Museum — both of which attract some two million visitors per year — will also make OnlyFans accounts.
OnlyFans operates like a more PG version of Patreon, allowing users to subscribe to their favorite social media pages or even artists while paying a monthly fee for access to exclusive content. The site claims to have over 150,000 creators on its site.
"We are delighted that the Vienna Tourist Board has recognized the added value OnlyFans can bring to museums and other cultural institutions," said OnlyFans CEO and founder Gregor Ich.
Museums in other cities have also turned to OnlyFans as a way to skirt social media censorship. The Los Angeles County Museum of Art (LACMA) and the Guggenheim Museum in New York both have OnlyFans accounts that feature images of nude art.
"OnlyFans provides a platform for cultural institutions to share their content with a wider audience while also complying with social media censorship laws," Ich said.
The Vienna Tourist Board revealed on Monday that it had joined the adult-only subscription platform in order to post "sexually explicit" content, which includes nude artwork. Apparently, Facebook, Instagram, and TikTok all warned the museums that they were violating their terms of service by posting nudity.
According to a spokesperson for the Vienna Tourist Board, the move to OnlyFans is an attempt to "reach a new target group" with the museum's highbrow art. And it seems to be working, as the first post on the account, a photo of the Baroque painter Johann Carl Loth's "Titanic" seems to be doing well.Since its release on Monday, the post has received over 554 likes and 12 comments.