The United Nation’s (UN) children agency UNICEF, founded on November 20th 1946 as a temporary replacement for the International Refugee Organization, has announced the launch of 1,000 data-driven NFT collectibles as part of their 75th anniversary celebrations.
As reported by Ethereum World News previously, following a partnership with Valentino for the promotion of global COVID-19 vaccination, UNICEF has expressed intentions to launch their blockchain-based collection.
The Ethereum-based NFT’s artworks will be digitally watermarked to commemorate the UN agency’s 75th year. The funds from the sale will go towards advancing Giga’s initiative, a global data-driven connected school program.
The release of the NFT represents a growing use case for blockchain technology in the art community, whereby authenticity and provenance can be further assessed by both seasoned investors and new cryptocurrency holders alike.
Meanwhile, such projects such as CryptoKitties have helped popularize blockchain-based collectibles using the ERC-721 standard, which offers over 180 billion possible variations.
But with 1,000 NFTs in the case of UNICEF, we’re swiftly entering a new era — one where blockchain and especially Ethereum by extension will be used to diversify and democratize the art market.
“This marks the first time that UNICEF has created an art collection using blockchain technology, fully embracing its capacity to democratize access to art while simultaneously raising funds for our humanitarian programs. The 1,000 digital works featuring everything from endangered wildlife and nature scenes to smiling school children provide a unique opportunity for individuals around the world to contribute to UNICEF’s work.”
Per Anders Nordengren, Associate Director of Partnerships at Giga said. Several Art Galleries have already signed on to sell the pieces, including Heritage Auctions and Rehs Contemporary Galleries. The first auction was held in New York on December 4th under the cryptocurrency’s terms, with new blocks being added to the ethereum blockchain on a quarterly basis.