Fear of God brand is known for its uniting methods, and delicate formalwear works in today's contemporary fashion. Featuring the brand's denim, cotton, canvases, leathers and suedes in enduring silhouettes for all seasons.

As it transitions to a new horizon, the famous fashion designer and founder of the Fear of God brand, Jerry Lorenzo, welcomes the legendary Jason Mayden cordially as the president of Fear of God Athletics. Lorenzo posted in his instagram: 

"We're extremely honored and humbled to officially welcome the president of @Fearofgodathletics — @Jasonmayden Above all Jason is a husband, father, mentor and living example of character over ego… a servant-leader with over 20 years of experience as a designer focused on the intersection of digital innovation and advanced human performance."

Mayden has been involved in designing Jordan Brand's back in 2001 when he was just an intern and worked his way up at Nike and Jordan Brand. He became the product designer for several years, creating high-performance footwear for famous athletes. He then launched his own footwear brand, Super Heroic--according to Mayden, he wanted to inspire kids to believe they are their superheroes.