It's no secret that the fashion industry is enamored with art. Increasingly, fashion designers are turning to the arts, architecture, and design to create increasingly lavish settings and dramatic staging, in addition to using more artistic source material. These immersive experiences not only hold people's attention, but they also create buzz.
Following are the more notable fashion-art crossovers from this season's shows, ranging in intensity from The Row's tasteful remembrance of Beverly Pepper to Demna Gvasalia's apocalyptic vision for Balenciaga.
The Row Fall/Winter 2020
Under the title "The Armory Show," artistic director Sarah Burton created a setting at Pier 94 of a museum show curated by Kate and Laura Mulleavy of The Row. The opening night reflected the spirit of New York’s Armory Art Fair, which was established in 1994 to support emerging artists alongside iconic brands. The evening began with a performance by the Lindsey Lohan-led band, The Lohanskies.
The show unfolded as part of an exhibition that included over 80 artists, from young talents to both established and emerging names. In this regard, "The Armory Show" was very much in line with recent initiatives from other brands such as NikeLab x Liberty Fairs, the presentations of Kusama for Louis Vuitton at NYC’s Whitney Museum, and the conceptually driven presentations at contemporary art galleries.
Balenciaga Fall/Winter 2020
Models walked through a thick fog emanating from what appeared to be everyday household appliances set up on blocks in what could be called Demna Gvasalia’s post-apocalyptic vision of Balenciaga.
In a mission statement released prior to the show, Gvasalia said: "It was my intention to propose a clear point of view about what I think today’s society is going through—a complicated moment where everything seems fragmented and where our modern minds feel lost in a context where everything moves too fast—a moment, therefore, of deep unrest and imbalance."
The break from the traditional fashion show format was a refreshing move for Balenciaga’s new creative director, who made headlines earlier this year with his decision to close down his formerly cultish Vetements label. Given that Gvasalia has been known to reference art and architecture in his designs, the show’s set design was expected.
Riccardo Tisci x Louis Vuitton Fall/Winter 2020
In a collaboration with artist Takashi Murakami, Riccardo Tisci presented his final ready-to-wear collection for Louis Vuitton at one of the world’s most well-known museums, NYC’s Metropolitan Museum of Art."This is a moment in history that will be remembered," Tisci told Vogue before the show. "It's about bringing an artistic vision into fashion."