Known for her sustainable advocacy in fashion design, Stella McCartney boasts her Shared S/S21 collection for the youth of tomorrow. Featuring several icons modeling McCartney's collab designs, such as Lorde-Madonna's daughter and Iris Law and her boyfriend. It is a project that sets to awaken today's youth, encouraging a hood attitude towards challenging the status quo--whether it's on climate change, global pandemic, or the failing global economy.
" 'Today's youth have this incredible punk attitude towards challenging the status quo, which I find hugely inspiring. With everything that's happening in the world, Generation Z have a lot to be angry about. Rather than throwing their toys out of the pram, they're going into the world with the hope of changing it for the better. 'You're never too small to make a difference', activist Greta Thunberg once said, and, with McCartney's full support."
As McCartney creates a space for the generation to progress and rise, to openly love and accept themselves, the blend of utilitarian and luxurious clothing sets the overall mood and tone of the collection. Captured by one of the best photography duo Luke & Nik was able to comprehensively communicate McCartney's narratives. See full collection here and grab your own sets now! -
According to Showstudio's description on McCartney's clothes collection: McCartney's Savile Row tailoring skills are made apparent through the bold yet relaxed silhouettes, all defying the concept of gender as we've come to know it. Recycled cashmere knits are seen with cut out details. British trench coats are revisited and stamped with the Old Bond Street (OBS) logo; utilitarian style elasticated waist cargo trousers are present too and paired with double-breasted woolen blazers.