Modelo recently unveiled the latest installment of its “Fighting Spirit Collection” featuring a limited edition co-branded collab with UNKNWN.
The UNKNWN x Modelo collection includes paint-splattered navy blue cargo pants with color-blocked light blue pockets, a striped workman's shirt, and a baby blue bucket hat in two varieties: one with a gold Modelo logo patch at the center, and the other with a red UNKNWN brand embroidery.
In honor of spring, Modelo and UNKNWN's collaboration collection also features a white 'UNKWN' graphic tee with the word "ART" in black lettering on the front and Modelo's iconic eagle logo across the back.
UNKNWN co-founders Lebron James, Chris Paul, Kevin Durant and Carmelo Anthony also make an appearance in the brand's limited edition short film that combines stucco wall graffiti video art with footage of the NBA stars doing what they do best.
Partnering with the Wynwood-based lifestyle brand and concept store, UNKNWN, the collection will be available at five UNKNWN locations across Florida (Miami, Ft. Lauderdale, Palm Beach and Sarasota) as well as online.
The collaboration collections allude to "the synergy of two brands that share a similar vision of spirit, pride and passion for sport."
Modelo has continued its popular "Fighting Spirit Collection" with UNKNWN because of the brands' shared vision and passion for sport.
Modelo also recently partnered with Miami-based retailer, SRA RODRIGUEZ to release a limited edition series of Modelo Especial cans that pay homage to Latin American heritage.
UNKNWN x Modelo Collection is available in limited quantities at five UNKNWN lifestyle stores (Miami, Broward, Palm Beach & Sarasota) and online.
The collab is yet another example of how the fashion and streetwear label continues to bring out limited edition collections that work in conjunction with festivals and other lifestyle events. Only time will tell what's next for this spirited campaign.The short film is available in full on UNKNWN's website .