Kim Kardashian and her ability to market a brand have always made her a valuable commodity in the fashion world. After months of wearing almost entirely Balenciaga, Kim Kardashian is now the face of the venerable company as part of its new marketing campaign unveiled today.

Yep, it's Kimmy's debut campaign for the label, bringing her small but exclusive list of luxury commercials to four. In the pictures, taken by Stef Mitchell, she's at her Calabasas home wearing an hourglass tailored jacket, a leopard number, and finally a bodysuit while doing what she excels in: taking selfies.

Her accessories include the Hourglass and Le Cagole handbags, which feature little tags embroidered with KKW's initials. For their part, Balenciaga wiped their Instagram grid clean save for the post of Kim and an IG Story of her with Bach's Cello Suite No. 1 playing in the background (as they usually do). It's the most recent high-profile star to be enlisted for a marketing campaign, following previous faces such as Justin Bieber and Cardi B.

Kardashian appears with returning face Isabelle Huppert, models Tommy Blue and Marie-Agnès Diene, for this event. This year, Balenciaga will debut its newest lifestyle campaign in tandem with the release of a series of videos that describe individuals' lives and aspirations. The campaign will include several phases that will be published throughout the season, showing consumers where they live and work while wearing the brand's core items.It appears that Kim's "Balenciaga Era" isn't coming to an end anytime soon. “This is my Balenciaga era, which followed the Givenchy era and preceded the Balmain one,” she told the New York Times in December. “When I'm wearing clothes designed by Demna, I feel cool. Because he designed it and he's the coolest, I know that no matter what I put on, everything will be OK.”