The 'Off The Grid' campaign for Gucci's new "Off The Grid" collection is now available, and it features an updated, ecologically friendly interpretation of luggage.

The house's first "Grid" collection is based on its "Gucci Circular Lines" idea, which encourages circular production. A stylish duffle bag, a dopp kit, a laundry bag, and a carry-on suitcase are all part of the collection. The carry-on bag has palladium-toned metal hardware, four 360-degree wheels, zip compartments, ECONYL nylon fabric, and a big "GG" pattern-print design with a black logo patch at the center. The "GG" all-over print is featured on the inner and outer garments, accompanied by a black logo patch to differentiate each element - from apparel to laundry. In addition, each item is composed of recycled materials and trim fabrics, with ready-to-wear and accessories available.

The company has also implemented “Gucci Tag” digital technology, which allows consumers to authenticate and experience items digitally using embedded NFC technology. In the future, Gucci aims to incorporate “Gucci Tag” directly into its ready-to-wear and accessories for a stronger connection between customer and product.

As part of the launch, designer Alessandro Michele presented the Spring/Summer 17 show at Milan Fashion Week, with models carrying Grid bags down the catwalk. The looks included Gucci’s Spring/Summer 2017 Ready-To-Wear collections, which are comprised of the brand’s updated lineup of men’s and women’s ready-to-wear. Gucci has always been an innovator in its use of materials, but this collection is particularly unique for the brand. The line incorporates ECONYL® yarn, a 100% regenerated nylon that is spun from post-industrial waste to provide an alternative to virgin polyamide. The fabric serves as the base for many looks, while also being employed throughout for trim and other design elements. The ECONYL® yarn is also used in the collection's other components, such as its luggage and accessories.