Gena Marvin has quickly become one of Russia's most popular social media stars, with nearly 900,000 followers on TikTok. Her videos are surreal, often featuring her in outlandish costumes against mundane backdrops. Her fashion sense is heavily inspired by sci-fi and features long fingerlike gloves, platform heels, and ghost white makeup.

With nearly 1,500 videos on her account, Gena shows no signs of slowing down anytime soon. The surreal nature of her content has proven a hit with fans and has quickly brought her a massive following. "I didn't want to conform to any beauty standards or do what everyone else was doing," she said.

"One of the things that's really interesting about Gena is she sort of redefines Russian beauty," said Eve Peyser, a reporter for VICE. "She doesn't have kind of the same body type as most women in Russia. I think she looks much more like someone who would be prominent in American culture rather than Russian."

Central to all of her work is the shock of seeing an otherworldly creature in a mundane setting. Her videos have amassed millions of views, and she continues to grow in popularity. "She's definitely kind of pushing boundaries and doing something new," Peyser said. "I think that's why people are drawn to her."

In one video, she walks down a train station platform as people try not to stare. In another, she dashes across a tree-lined path in front of an incoming biker. In another, she boards a Ferris wheel. The shock of seeing such an otherworldly creature in a mundane setting is central to all of her work.Marvin is quickly becoming one of Russia's most popular social media stars and her videos continue to garner millions of views. She has redefined Russian beauty, and her work is sure to inspire others.