The new line includes a treadmill, a multifunction bench, and a wellness ball, all with the iconic Dior logo prominently displayed.
The line is the latest addition to Dior's upcoming Cruise collection, designed by Maria Grazia Chiuri. Chiuri is no stranger to sportswear, having previously worked as creative director for Valentino Sport.
So why did Dior decide to team up with Technogym? According to Sidney Toledano, CEO of Dior, "The collaboration between Dior and Technogym is a natural one. Both brands are united by a common vision of elegance and the desire to create products that are both beautiful and functional."
The line is sure to be popular with fashionistas and fitness enthusiasts alike, so be sure to keep your eyes peeled for it when it hits stores in May.
Dior is not a brand typically known for its sports equipment, so this collaboration with Technogym is a bit of a surprise. However, it seems like a natural fit, as both brands value elegance. We'll see how the line is received when it's released in May.
The line is designed by Maria Grazia Chiuri, who is the current Creative Director at Dior. According to Chiuri, the new line is all about creating a "sense of luxury and elegance" in the world of fitness.
According to Chiuri, the Dior Vibe line was inspired by "the active women who are always on the go." She also said that she wanted to create a fitness line that was stylish.
This isn't the first time that Dior has teamed up with Technogym. Back in 2017, the two companies worked together on a limited edition treadmill.However, if you're willing to wait, then there's also going to be a floor mat that uses the same logo design as these three items - it's going to be a part of the Cruise 2021 collection.