To really understand the Hypebeast, and how to cater to him, one must first learn about his origins. The Hypebeast movement has seen an amazing accelerated growth and expansion in recent years, specifically within the past decade. In addition, this brand of consumer culture’s specific aesthetic is not for everyone. So what is a Hypebeast?
A Hypebeast is a consumer culture-driven, appearance-based, youth market user who subscribes to the principles of modern American consumerism and its very own subculture. The aesthetics, presentation and branding of this community are collectively known as “Hypebeastism”. These followers, also called “Hypebeasts” or simply as the Hypebeast culture, create an exclusive style of fashion and art that is all their own – typically associated with the contemporary hip-hop generation. This new breed of consumer is often considered a much more aggressive version of traditional consumers who are heavily invested in high-end labels, but are not necessarily as affected by the more obscure and sometimes “rare” designer clothing.
The Hypebeast is a consumer culture-driven, appearance-based, youth market user who subscribes to the principles of modern American consumerism and its very own subculture.
Hypebeasts are generally assumed to be males aged between 18–35 years old although recent studies show that females have been making up for a much larger portion of the trend-stamped fashion consumer market recently. Now it’s not just an urban, or even suburban (as long as there is access to internet and social media), phenomenon – the Hypebeast culture has expanded and become a global economic powerhouse that brings in $334 billion annually according to data compiled by Bloomberg News.
This all said, the Hypebeast culture is not just about money and buying trends. There is a very genuine care for craftsmanship, quality and creativity that is seen in many of the products that they choose to support. The “core” demographic of this movement are generally youth who have grown up logging on to social media sites and forums such as Reddit or Instagram.