Burberry is one of the respected and well-established fashion brands since 1856 known for their outdoor attire, gabardine, hardwearing, and water-resistant yet breathable fabric. In the 21st century, Burberry continues to create remarkable pieces of ready-to-wear outerwear, fashion accessories, fragrances, cosmetics, and sunglasses. 

In 2017, a remarkable chief creative officer stepped in to impart his geniuses into the renowned fashion brand. Riccardo Tisci is an Italian fashion designer who spearheaded Burberry's rebranding. He has contributed a lot from his past projects, garnered international press acclaim and sales increase that helped other former brands he worked with, including Puma, Antonio Beradi, Ruffo Research, and Givenchy. 

Known for his delicate crafts, several collaborations also took place. Riccardo Tisci designed dresses for Rhinna's Diamonds World Tour, Beyonce and Jay-Z's  On the Run Tour, and Nike shoes and sportswear apparel.