What do you get when you cross luxury fashion, blockchain and the world's popularity doll? Barbie is collaborating with Balmain for a new line of collector items that combine digital and physical designs, which will be auctioned off at a primary event hosted by @mintnftofficial.
The dolls are based on three outfits in Balmain's Fall 2018 collection—one for 'Kenanton,' one for 'Kendal' and another for 'Tristan.'
The Kenanton figure was designed by Olivier Rousteing (the man behind Balmain's newest collection), while the Tristan body was created by Barbie's design team. The Kendal doll comes in three different styles, distinguished by the color of its cape.
The “digital fashion doll” is part of a broader strategy that seeks to introduce children to technology and blockchain assets at an early age, though there's no mention of the dolls' potential utility, or whether they can be played with.
Balmain's creative director Olivier Rousteing also collaborated with artist Andrew Mania for a companion digital art exhibition, which will go on sale after the auctions for NFTs.
The physical editions of the art are listed at $5000–“a price that matches the value of a high quality digital art print for the general public.”All proceeds from the sale of these NFTs will be donated to charity.