Balenciaga has once again taken the fashion world by storm, securing the top spot as the hottest brand for Q4 2021. In last quarter’s Lyst Index, Balenciaga took home the title of hottest brand in the world following Demna Gvasalia‘s massive successes with his Met Gala and Simpsons collab.

This quarter, Demna continued to take the world by storm with a number of clothing and footwear pieces that solidified his fan-base as those who bought into Balenciaga’s “technical quirky high fashion” aesthetic. In December, Balenciaga discontinued its square-toed Trooper design, which was later worn by Kanye West and Future. Demna also recruited international superstar Justin Bieber, to appear in Balenciaga‘s short film for their Spring/Summer 2022 campaign.

Despite Balenciaga‘s success, the next hottest brand was yet another known for its streetwear appeal—Supreme.

The New York skate brand Supreme hit all the right chords this quarter; Louis Vuitton creative director Virgil Abloh debuted his first collection at Paris Fashion Week Men’s (PFWM) as the French house’s artistic director, an event that has been met with as much anticipation as Balenciaga‘s Met Gala.

Supreme‘s success inevitably led to a 30% increase in sales from last quarter, meaning that Supreme is now outselling Balenciaga in New York City alone.

In addition to Abloh taking on a new role at Louis Vuitton, the designer picked up another role as Hypebeast‘s creative director. The latest venture is an extension of Supreme‘s success with Abloh being known for his “off-kilter” style that has helped him amass a large fan-base.Then again, Balenciaga still has the potential to grow as they maintain a five percent lead on their closest competitor, Givenchy. If Gvasalia and his team of creatives can capitalize on this momentum heading into Q1 2022, Balenciaga may be able to continue dominating the hottest brand performances for years to come.