Adidas has opened a pop-up shop in New York City, tying the temporary store's launch to its overall sustainable fashion advocacy.
The installation is meant to showcase Adidas' ongoing campaign empowering consumers to join its global movement of delivering 500 million pairs of shoes made out of recycled plastic waste by 2024. The company aims to offer at least five million pairs of recycled products, like its UltraBOOST Uncaged Parley shoe (shown above), by the end of 2017.
The shop, which is open for one day only on Saturday, December 11, 2016, features unique vintage and upcycled pieces from some of the leading voices in sustainable fashion—including Theophilio, Ji Won Choi, Basketcase Gallery, Eva Joan Repair, Frankie Collective, Beepy Bella and Tyranny & Mutation.
In true sustainable fashion, all of the designer pieces on display were not sold for money but for weight in worn goods (shirts or jeans).
"We are excited to work closely with some of the most innovative brands in the world to explore how we can make sustainable fashion a commercial reality," said Michael Kessel, Adidas executive board member responsible for global brands. "We are confident that with the power of creativity and collaboration, together we will enable new models to propel forward."
The pop-up was opened in partnership with GREY Area, an experiential agency.
As part of its Choose to Give Back campaign, Adidas will donate one T-shirt to local New York City charities for every item taken home by visitors.
In addition, Adidas recently open a new flagship store in New York City's Soho neighborhood that will showcase its entire product range made from sustainable materials."With our latest 3D-printed sneaker, FutureCraft 4D, we have been able to push the boundaries in sustainable fashion," said James Carnes, vice president of global brand operations at Adidas. "This pop-up store is a way for us to inspire the local community and consumers across the globe."