To create an everyday wardrobe that offers the same type of clean comfort as their first collection, adidas and Pharrell Williams look to their new Premium Basics Winter Collection. David Ruiz, vice president of Global Marketing for adidas Originals and Nicky Jackson Seale, Pharrell's creative director have created a range of apparel and footwear pieces made from 100% organic French terry cotton.
"We're really excited about the product. We've taken this tight, close French terry and put it together in a range of pieces," stated Ruiz. "It's an everyday wardrobe that works for people going to work or going out at night."
Pharrell added: "The reason why we use organic cotton is because me, as a consumer, I want to make sure that I am buying the most purest form of cotton. And also with adidas Originals, using organic cotton shows their roots in Germany."
As part of the collection, there is no shortage of options for everyday wear including crewnecks, hoodies, long sleeve shirts and shorts. For footwear, a low-top version of the EQT Support 93/16 is included in the Winter Collection. The sneaker features a Primeknit upper and Boost cushioning for comfort through any weather conditions. To finish off the look, the collection also includes a new pair of Kick Lo sneakers made from 100% organic cotton French terry.
The adidas Originals by Pharrell Williams Premium Basics Winter Collection is set to release on December 4 with prices ranging from $40 USD for the Kick Lo sneakers to $175 USD for the crewnecks.
Headlined by a pair of 100% organic French terry cotton crewneck sweatshirts in black and white, highlights include an extended-length (18") graphic t-shirt in black and a graphic tee inspired by 1980s computer graphics.For those looking to add some more color, the collection offers a crew-neck sweatshirt with multicolored stripes as well as a pair of reversible fleece pants with different colored legs for each side.